The big lesson a smaller store does not mean proportionately smaller sales could the new york boutique have generated higher sales with a larger footprint probably. Some retail sub sectors such as high end clothing and personal care retailers can have famously high gross profit margins but net margins for the industry are low compared to other sectors. Retail management tips 15 ways to increase profit margins by bob phibbs a few years ago it seemed everyone was tacking on a gas surcharge for most any product. In cases where store based retailers do charge higher prices several i have spoken with calculate that closing price gaps with amazon would cost them between 1 and 3 percentage points of . Low profit margins mean you have to have high revenues sales to cover expenses high profit margins mean sales can be lower and still make the same amount of money high profit margins mean sales can be lower and still make the same amount of money
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