The complete plain words titled simply plain words in its 2014 revision is a style guide written by sir ernest gowers published in 1954 it has never been out of print it comprises expanded and revised versions of two pamphlets that he wrote at the request of hm treasury plain words 1948 and abc of plain words 1951 the aim of the book . Plain words is the uks foremost professional authoring and training company and the longest established we provide technical and business writing skills training and services training and staff to a wide range of industries and to the public sector. Plain words has been updated to reflect numerous changes in english usage yet sir ernests distinctive witty voice is undimmed and his message remains vital our writing should be as clear and comprehensible as possible avoiding superfluous words and clichs from the jargon of commercialese to the murky euphemisms of politicians. Plain words was found at the site of a series of bombings against capitalist targets in 1919 including billionaire john d rockefeller and attorney general alexander palmer the primes suspects were galleanists followers of insurrectionary anarchist luigi galleani 1861 1831 founder and editor of the newspaper cronaca sovversiva. Use simple words and phrases when youre making word choices pick the familiar or commonly used word over the unusual or obscure there are many lists of complex words and suggested substitutes like the one below see also the lists in kimble 2006 bold marks the dirty dozen the 12 offenders most likely to weaken your work
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