With increasing importance of the emerging markets in the global economy there is growing interest among marketing researchers and managers to understand the differences between the consumers in the developed and emerging markets as well as the challenges and opportunities posed by these differences for both local and foreign marketers in these emerging markets. Get this from a library consumers and markets analyzing behavioral shifts and emerging challenges rajagopal raquel castano david r flores villalba. Buy consumers markets analyzing behavioral shifts emerging challenges marketing and operations management research uk ed by david flores raquel castao rajagopal isbn 9781634851220 from amazons book store everyday low prices and free delivery on eligible orders. Just as in the case of large retailers consumer goods companies face significant challenges to profit from serving emerging consumers however the magnitude of the opportunity has already moved multinational players like unilever cadbury coca cola and mcdonalds to target emerging market consumers in countries such as brazil and india. Each consumer report offers the primary research and in depth data found in our market data reports alongside expert insights trend analysis and market forecasting market size reports mintels market data reports offer a quick and in depth look at a market providing market sizes market shares industry insights and 5 years forecasts
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